Crafting the visual direction required striking the right balance between Appfire’s established brand system and the competitive energy of an Olympics-inspired campaign. The work needed to feel unmistakably “Appfire,” yet introduce a sense of momentum and friendly rivalry that supported the campaign’s theme. To achieve this, I used medal tiers as a core visual device for communicating point values. Each weekly activity on the landing page was paired with its medal tier, and the corresponding weekly emails mirrored that same imagery in their hero sections. This created a clear, repeatable visual language that helped partners immediately understand the value of each task and reinforced continuity from week to week. Another key challenge was ensuring the entire system worked across both dark and light mode, an essential requirement of the Appfire brand. Every component, from illustrations to typography and hero graphics, was designed with flexibility in mind. Maintaining contrast, clarity, and consistency across both environments added complexity to the design process, but ultimately resulted in a polished, accessible campaign that felt fully aligned with the core Appfire brand.