Crafting the visual direction meant balancing Appfire’s established brand system with the competitive energy of an Olympics-inspired campaign. The experience needed to feel distinctly on-brand while introducing a sense of momentum and friendly rivalry. Each week was given its own unique illustration, with activity point values incorporated directly into the visual using Olympic medals. By extension, the same illustration was used both the weekly email and the corresponding landing page section creating a seamless, recognizable experience as users moved between touch points. Another key challenge was ensuring the entire system worked across both dark and light mode, an essential requirement of the Appfire brand. Every asset, was designed with flexibility in mind in order to maintain contrast, clarity, and consistency across both environments. This added complexity to the design process, but ultimately resulted in a Olympics inspired campaign that felt fully aligned with the core Appfire brand.